Bright Ideas: 5 Ways That Neon Can Be Used As Effective Visual Marketing

An iconic reminder of bygone business marketing, the last few years have seen neon making a comeback in new and interesting ways. Neon is being used in more artistically-geared, creative ways than ever before, and it’s this new wave of neon usage that has sparked a “re-taking” of sorts by businesses the world over. Illuminated letters can now be seen advertising for extremely high-end restaurants, on the outsides of some office buildings, and in or around art galleries.

Kiehls neon signage

To find out how neon can be used as effective visual marketing for your business, read on.

1. Signage

Signage is a term that refers to the signs indicating the purpose of the building or business.…

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3 Content Marketing Strategies Businesses Can Leverage Today

Content marketing is the ideal fit for large enterprise businesses and small mom-and-pop stores. Content marketing can fit into any budget, and if you do the work yourself, this budget can be nonexistent in many cases.

Content marketing

Leveraging content marketing is essential for growth, but how can you incorporate this form of marketing into the mix? Avoid the big strategies that the Fortune 500 companies are engaging in and go a different route.

Our friends at Principality Plastics shared the strategies that have helped the company in increasing revenue, lowering their marketing budget and accelerating growth, outlined below.

1. Leverage Influencer Marketing

Influencer marketing is huge, but don’t expect to hire Kim Kardashian or Selena Gomez – their reach is worth over $500,000 for a single post.…

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Business Marketing: Understanding Key Terms and Semantics

Business marketing isn’t what it used to be. Now, particularly with regard to online advertising, it’s more important to understand key terms and semantics than it is to try to push yourself as a brand or product from the inside out. You have to imagine people searching for what you do, rather than who you are.

Digital marketing for small business

To help yourself out with this new age marketing concept, you can do things like learn to use search-centric advertising, work with Google’s algorithms, research expertise and word clouds when it comes to semantics, and embrace all of the spokes on the wheel of virtual branding.…

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Advertising Advice For Small Businesses

Small businesses, by definition, don’t have the same resource base the larger companies and corporations have. That means that advertising can be a little bit more difficult, or at the very least, advertisers have to be more creative and follow different sets of advice.

Barber shop owner doing digital marketing and advertising

If you find yourself in the position of trying to promote your small business, consider following the tips of getting visible, being creative virtually, starting conversations in the social realm, and using your small size as an advantage. Going through that list and figuring out which ones are most applicable to your situation, you should be able to see immediate results.…

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4 Ways to Get the Most Out of Online Business

For many businesses, especially SMEs, they haven’t really gotten fully to grips with taking their business online in a significant way. Sure, their website is up and there might be a barely used Facebook page somewhere hidden away, but they’re lacking a cohesive online strategy or even a clue where to start.

Online business

Here are four ways that your business can do better online.

Web Site Redesign

You only need to look at the copyright at the bottom of the web page to get an idea when the company’s website was last updated. How modern does it look? Now compare this home page to that of your nearest competitors in either locality or revenue.

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4 Tips for Growing Your Business by Finding and Working Closely With Social Media Influencers

Recent years have seen the emergence of the “influencer economy” – a departure from the typical advertisement venues towards personal endorsements by internet personalities. Influencers command a coveted currency in the ecommerce world: trust. Here are 4 tips to get you well on your way to connecting with influencers to successfully market your product.

Casey Neistat - first class airplane seat

Casey Neistat – photo credit: YouTube

Use a Connection Platform

You have a great product, but you don’t necessarily spend your days reading the same blogs as your target audience. So how will you know the best influencers to promote your brand? Enter creator marketplaces, such as ClearVoice.…

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How do You Market a New Product?

Launching a new product can be a daunting process, especially if you’re trying to break into a specialist or saturated market. Attention to detail and careful forward planning is crucial for a successful launch, which is perhaps best demonstrated by Steve Jobs and Apple.

Steve Jobs - iPad launch

photo credit: Flickr

On launch day, iPad managed to sell over 300,000 WiFi only units. iPhone 4 sold over 1.7 million units within its first three days, while iPhone 3G sold over a million units over the launch weekend. The competition for a successful launch is tough, but that doesn’t mean you can’t do it if you follow these basic steps.…

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How to Use Net Promoter Score to Grow Your Small Business

Having an optimal net promoter score (NPS) is great for gauging how your small business is going to grow in the coming months and years. Knowing your NPS score is also essential when it comes time to consider securing funding from banks and other investors to grow your business. After all, if the overall consensus is that your business is highly recommended by past and current customers, it’s definitely poised for growth on some level.

Net Promoter Score

How NPS Works

This is likely going to be one of the easiest business principles you’ll ever learn. NPS is nothing more than the results of a very pointed question given to your customers: “On a scale of 0 – 10, how likely are you to recommend ‘ABC Inc’ to others?” The results give a pretty clear picture of how the business is treating its customers, and how well you’re meeting key metrics such as the business’ customer lifetime value (CLV).…

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4 Ways Boost Your Service Business

Running a service business can be a challenge. Word of mouth is what most service providers rely on to bring in new customers, but with the right strategy, you can attract new business without having to rely on previous customers.

Service business growth

1. Focus on Branding

Branding is essential for every business, but service providers often ignore this important step. Your business already has a name, but do you have a logo? If so, is that logo consistent and used across all marketing materials?

If not, this should be your first step.

Everything from employee uniforms to company vehicles, your website and even the stationary in your office should be a reflection of your brand.…

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The Importance of Customer Loyalty to Grow Your Company

Having customer loyalty is key to running an efficient company. The last thing you want is bad word of mouth or bad reviews. That’s why it is so important to let your customers leave with a smile.

Coffee shop relies on customer loyalty

Whether you’re business consists of selling a product or selling a service, you should always put your customers first. Your customers are the past, present, and the future of your company. Without them in your equation, your business can be driven to the floor!

Customer loyalty is a great way to give back to your customers and let them know that they are useful and very important.…

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