For cash strapped small businesses social media can be a cheap and effective way to promote your business/brand and increase revenue. At the same time many SMBs don’t properly utilize social media or ignore it altogether. No matter where you fall on this spectrum keep the following dos and don’ts in mind.
- Do set up social accounts on all the relevant social platforms for your business. If you sell hard to find car parts only known only to gearheads, Pinterest is not for you.
- Do use a high quality logo image that is not blurry, stretched nor distorted. Your brand is your livelihood so make it professional regardless of where it appears.