23 Small Business Social Media Dos and Don’ts

23 Small Business Social Media Dos and Don'ts

For cash strapped small businesses social media can be a cheap and effective way to promote your business/brand and increase revenue. At the same time many SMBs don’t properly utilize social media or ignore it altogether. No matter where you fall on this spectrum keep the following dos and don’ts in mind.

Dos

  1. Do set up social accounts on all the relevant social platforms for your business. If you sell hard to find car parts only known only to gearheads, Pinterest is not for you.
  2. Do use a high quality logo image that is not blurry, stretched nor distorted. Your brand is your livelihood so make it professional regardless of where it appears.
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9 Useful Tools for a Small Business to Manage Work Better

A small business requires a lot of work in order to prove successful. You can use all the help you can get in order to manage the work and the employees better. Luckily for you, there are many useful tools available that will make your job much easier.

PandaForm

PandaForm is a great tool which can help you centralize all of your business data into one single database. You can also use it to create many different kinds of forms such as for orders, meetings and customer surveys. The program is also able to export and import the data it gathers and even share it with clients.…

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Four Ways Social Media Has Changed The Recruitment Process

Ways Social Media Changed Recruitment Process

Most workers are aware that their employers routinely check their social media profiles and have probably heard of a few news reports where certain social media activities have led to termination. But many may be surprised to know how organizations and HR managers utilize social media during the hiring process and how it’s become an effective tool for implementing traditional ideas.

Organizations are casting wider nets

Many applicant tracking programs have integrated social media as part of their recruitment process in which open positions are not only uploaded on the software’s portal but shared though various social media sites, including blogs and other online communities, allowing others to re-post and forward job opportunities.…

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Feed Your Fans By Hiring The Right Photographer For Your Next Corporate Event

When you’re planning a big corporate event, you might skip over a step that can make the difference between a good event and a great one – a professional photographer. Sure, employees can and will bring their own point-and-shoot cameras or rely on their trusty smartphones, but it’s nice to have professional photographs to remember special events and to make sure that employees don’t have to miss the fun to stop and take some photos.

Hiring The Right Photographer For Corporate Events

Whether you just want to have some photos for your employers, or if you want to capture images to use in professional marketing materials, a professional photographer can go a long way.…

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3 Must-Watch TED Talks For Small Business Success

TED Talks are taking the business world by storm. Short for Technology, Entertainment, and Design, TED itself is an annual conference that brings together leaders from these three industries to share their expertise with the crowd.

Past events have featured speaking appearances by top executives from companies such as Amazon, Google, and Microsoft. Al Gore, Bill Clinton, and J.J. Abrams have also spoke at these conferences.

3 Must-Watch TED Talks For Small Business Success

So what can you take from a TED Talk? Plenty. Here are three success lessons small businesses can learn:

1. A Social Media Presence is More Than a Profile

Several of the more recent TED Talks have been focused on social media – surprise surprise.…

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What Social Media Metrics Matter for Your Local Business

Local businesses tend to understand the inherent importance of metrics, but when it comes to social media platforms, it can be confusing to figure out what’s most important. Perhaps part of the difficulty with social media platforms is they provide so much information to businesses it can be hard to determine what to focus on.

what social media metrics matter and why

Unfortunately, a common response when overwhelmed is to become indecisive and not take action. Therefore, in this post, I’m going to share specifically what metrics you should pay the most attention to and why.

Your Facebook reach. You can see the impact each of your Facebook posts has had with this metric.…

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5 Ways To Use Google+ For Business

5 Ways To Use Google+ For Business

Google Plus is not only for social communication but has proven to be an effective tool for business. Whether it is used in cost reduction efforts or to save time, Google Plus has numerous features designed to improve business productivity and efficiency. Businesses should try Google Plus to determine how the tool can facilitate business growth.

1. Google Plus Hangouts for Video Conferencing

Google Plus Hangouts allows users to collaborate and meet with remote clients and employees. A face-to-face meeting is often more personal than just the phone. Google Plus Hangouts will facilitate videoconferencing when business people cannot reach a central location for a meeting due to budget constraints, schedules or flight delays.…

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Considerations For Social Media Use In The Workplace

Social media has become so commonplace that many employees engage in its use at work on a daily basis.   Unfortunately, many employees demonstrate poor judgment while using social media by assuming that their posts are private and sharing confidential information they would not share in other formats.

social media in workplace

Company use of social media in the workplace is also increasing.   Human resource and other company professionals are using social media sites to screen potential employees, monitor current employees and obtain information about competitors or customers. This practice can create liability for a company absent a policy or set of guidelines for such professionals to reference, allowing them to make sure their behavior does not violate applicable law or expose the company to legal action.…

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What Is Zurker And Do You Need To Know About It?

Not one to miss out on an opportunity to stay in the loop with all things social media, I have decided to keep a very close eye on new social networking site Zurker. Since the name first started circulating around in February, there has been much speculation and interest in the new start-up and it has only continued to grow.

Zurker

The name Zurker will frequently come up in conversation or I’ll stumble across another article on my internet travels.   I can safely say that I am both curious and fascinated in Zurker. Here’s why:

Zurker is owned by their members

The first thing that comes to mind is some sort of secret members society.…

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Local Business – Only 1.3% of Fans Actively Engage on Facebook

Only 1.3% of Local Business Fans Actively Engage on Facebook You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow.

The study recently published by AdAge selected the top 200 Facebook brands to track over the course of six weeks and studied how many likes, shares, comments, tags and posts occurred for each. The result was that only 1.3% of fans actively engage. That number drops even further to only .45% when you remove the new “˜likes’ from fans.

At first glance, this number might catch you a bit off guard; but is this really that much of a surprise?…

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