As with any campaign your business runs, how it is received by customers goes a long way in determining whether or not it will be successful.
In the event you’ve orchestrated a social media campaign and it has fallen on deaf ears for the most part, there is a reason to focus in on as to why that’s the case.
Presumably, your company’s reasoning for using social media in the first place is more than likely at fault. Before you dump the social media campaign, ask yourself:
- What was our goal with social media in the first place?
- Did we put 100 percent behind the plan or was it a half-hearted effort?