How to Elevate Your Startup with Animated Explainer Videos

Startup owners rarely have large marketing budgets at their disposal.

But marketing your product or service is essential at every stage of growth. That’s why you need to capitalise on your resources wisely, and spend money on marketing techniques and tools that offer high ROI.

Animated explainer video

Animated explainer videos bring plenty of benefits to startups that are short on money but want to make a mark on the industry by communicating their value in a unique way.

Explainer and how-to videos account for 67% of global YouTube viewership. Users watch 5,000 videos like that every single day.

Here are 5 tips to help you grow your startup with animated explainer videos driving your marketing campaign.…

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Beat Your Competitors with Video Ads

While digital marketing experts are convinced that video advertising is an efficient way of communicating with your current and potential customers, small and mid-sized businesses are still hesitant about it. This is mostly because of the lack of credible information about this great platform of advertising.

YouTube video ad

This guide is aimed to providing this vital information, which can help you reach the digital marketing goals of your business effectively and beat your competitors with video ads.

Why Video Advertising?

Statistics show that millennials and Generation Z are no longer dependent on newspapers for learning about what’s going on around them. Instead, they depend on social media websites for this purpose.…

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4 Reasons to Create a Video Case Study for Your Business

Steve Jobs once said that customers don’t know what they want until it’s been shown to them. The late entrepreneurial pioneer used this to Apple’s advantage, identifying a problem and solving it in the simplest, most approachable manner possible. The success of this method is unquestionable – Apple fast became the world’s most valuable company.

Apple Inc

You might have the best product in the world, but if customers don’t know how it will improve or simplify their lives, they will not buy into it. This concept forms the core of advertising and marketing, but is often neglected when it comes to constructing a company website.…

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The Power of Video for Growing Businesses

When it comes to successfully growing a business in the age of the internet, few tools are more powerful than video. It can be used in dozens of different ways and is exponentially more compelling than any other form of marketing or branding.

Vlogger creates a marketing video

Unfortunately, with so many different possible strategies, brands often get confused by which ones to implement for best results. In order to point you in the right direction, we’ve uncovered some of the top-returning strategies for 2016 and beyond.

1. Develop a Robust YouTube Channel

YouTube is the place to begin. Despite the fact that there are 4 billion video views per day, only 9 percent of small businesses leverage the platform.…

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Monetize And Measure Your Video Marketing With These Two Online Tools

Two Tools to Monetize And Measure Your Video Marketing

SMBs spend either time or money on their website videos. Both are valuable for the owner of an SMB which is why you need to get the most out of your videos. Saying a URL or telling someone to visit your site isn’t enough, you cannot accurately measure this and see what your ROI is. You also don’t get to see your reach or where the traffic comes from.

Here are two tools (with free versions) that will help you see the real return from your video and video marketing efforts:

Viewbix lets you add clickable buttons and calls to action to your website videos.…

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3 Video Marketing Tips For Small Business

If a picture is worth a thousand words, then a moving picture may be worth 10,000 views? While that may be a stretch, the value of online video marketing for small businesses is real – if production and promotion are approached strategically.

One of the biggest difficulties small businesses face in developing an online video presence is the dollars – so many entrepreneurs scratch their head at the cost of video production for online marketing. Yet, beyond these misconceptions exists a video reality – developing an online video marketing strategy can be a cost effective way to increase brand awareness, and maybe even generate leads.…

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