POST CATEGORY : Information Technology

5 Strategies to Increase eCommerce Conversion Rate

If you want to succeed in eCommerce, you can’t settle for average results. And if you want to be one step ahead of your rivals, you have to be dominant across all customer acquisition and retention efforts.

Ecommerce business owner optimizing site

Image by StartupStockPhotos from Pixabay

One important part of this story is the way you handle your conversion rate strategies. The average conversion rate for most eCommerce stores is around 2 to 3%, but you shouldn’t be comfortable with this.

For optimal conversion rates, you can turn to a good conversion rate optimization agency whose team of professionals will help you improve various aspects that influence conversions.…

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Need More Traffic to Your Website? Try These 5 Proven Methods

During these unprecedented times, there’s no way to deny the shift in consumer behaviors. More than ever, people have started to work from home, so they’re searching for—and buying—more things online. To capitalize on the influx of new customers, follow these tips on increasing site traffic.

Increasing website traffic

Create Engaging Content

Not all web traffic is created equal; some leads are better than others. One of the most effective ways to attract qualified leads is to create valuable content and to do that, you’ll need to learn about the audience. Begin by creating a buyer persona to understand customers’ pain points and continue by conducting SEO searches to understand what they are looking for.…

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How Cloud-Based Solutions Can Help Your Small Business Grow

Small business CEOs wear many hats. They often have to make financial, customer service, and IT decisions and focus on logistics and daily operations. It can be overwhelming, but putting strategic, cloud-based solutions in place can make processes more efficient and increase customer satisfaction, two huge concerns for almost any business or service.

Small business cloud computing

Secure, Scalable Data Storage

Online storage of customer data, vendor information, and financials can take up a tremendous amount of computer space. Many small businesses use their own servers for all this data, but it can get expensive when it’s time to scale up as your business grows.…

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How To Build A Digital Transformation Roadmap

Digital transformation is crucial for organizations as it allows them to make the most of the latest technologies to enhance how they serve customers and compete in their markets.

Digital tranformation

The rapport a seller has with clients has never been more serious with all the services customers have these days. A business needs to be flexible and agile to meet the evolving needs of customers. Additionally, the responsibility is on the businesses to support such needs while streamlining efficiency.

But if you want to make your digital transformation a success, you’ll need to build a digital transformation roadmap. Without it, all your digital transformation efforts may lead your organization to implement systems that don’t even add value to your company.…

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Why Analytics Should be in Your Business Toolbox

Business analytics can be described as using past data to improve future decisions. Reports and spreadsheets show actual achievements or failures when it comes to meeting business and social plans and needs. Analytics will drive strategy, promote change, improve process and efficiency, and help monitor and improve success.

Business analytics toolbox

When diving deep into the data the information can be broken down into three very specific areas. It can be broken down into three areas. These three areas are the backbone of business analytics and need to be understood. Old school ways are no longer an acceptable way of operating. Change has come and technology makes it easy for companies to adapt and succeed.…

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Zero Trust: What Is It? How Does It Work? Why Should I Use It?

Are you working from home or the office? Each situation poses challenges as we integrate back into systems that make our world more connected from anywhere. Unfortunately, being connected in our modern world also means being vulnerable to malicious activities. New technology makes it easier than ever to get your work done efficiently. However, it also makes it easier for hackers to access enterprise networks and exploit network vulnerabilities.

Zero Trust network security

The best way to lock down your network security without causing a loss of productivity is by using Zero Trust. Zero Trust has emerged as a best practice and policy of choice for many organizations.…

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Reasons to Use Data Visualization Tools in Your Business

Data is more available and helpful than ever before in business, as vast amounts of information zip around the globe every second. No matter which type of industry you’re in or what you sell, you should be utilizing data to help you achieve your business goals.

Data visualization

However, to truly get the most out of all this information, it’s vital to know how to use it effectively. It’s not enough to track and collect details; you must analyze them and know how to implement the ideas you get from the data, too.

A helpful way to manage information, especially when you’re overwhelmed with so much of it, is to utilize data visualization tools.…

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How to Improve Website Conversion

The goal of many websites is to convert visitors into buyers. But it’s not always clear what steps to take in order to increase a conversion rate. This indicator is influenced by many variables that can be selected by testing different strategies.

Businessman

In this article, we’ll tell you about some hacks that will help you improve your website conversions.

Ask your clients

Clients using your website are those who can give the best guidance on its optimization. Tracking how visitors interact with your application is easy. This information will inspire ideas to improve your website’s effectiveness.

The benefit of this step is confirmed by a survey conducted by Moz.…

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5 Years Running: Thryv Ranks on Selling Power’s Top “50 Best Companies to Sell For” in 2021

Every year, Selling Power magazine comes out with its list of the 50 Best Companies to Sell For, and Dallas-based SaaS company Thryv, Inc. (NASDAQ: THRY) has landed at #11 this year. This is the fifth time in five years that Thryv has been recognized.

Thryv

The ranking is a testament to Thryv’s commitment to its employees and clients alike. CEO Joe Walsh takes great pride in this accomplishment, particularly given the economic realities of both 2020 and 2021.

The Criteria: What It Takes to Make the List

The annual list by Selling Power is heavily weighed and analyzed by a corporate research team from the magazine to ensure they provide the most objective and data-sensitive rankings.…

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Why Connectivity Is the Future for Small Business

With hybrid and remote working being touted as the future of small businesses around the world, it is important to understand what this may mean for your business. There are changes afoot, and to keep ahead of the pack, you need to be technologically aware and connected. Research has shown that productivity remains high when employees work from home and that remote working has many advantages such as cost-cutting and even innovation.

Tech connectivity

If you are considering the move to remote working for your small business, there are a number of considerations. This article argues that the future of small businesses and their success will be dependent on business connectivity.…

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