POST CATEGORY : Marketing

4 Reasons to Create a Video Case Study for Your Business

Steve Jobs once said that customers don’t know what they want until it’s been shown to them. The late entrepreneurial pioneer used this to Apple’s advantage, identifying a problem and solving it in the simplest, most approachable manner possible. The success of this method is unquestionable – Apple fast became the world’s most valuable company.

Apple Inc

You might have the best product in the world, but if customers don’t know how it will improve or simplify their lives, they will not buy into it. This concept forms the core of advertising and marketing, but is often neglected when it comes to constructing a company website.…

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5 Forgotten Offline Marketing Tactics That Work

With everyone using the Internet to look for information, shop, and connect with others, a lot of businesses have focused all of their efforts on implementing online marketing strategies. However, there are still several offline marketing tactics that truly work, and five of them are listed below. Keep reading to learn more about them, and consider adding them to your marketing plan.

Billboards at Times Square NYC

Free Promotional Items

Are you planning on attending a business conference? Do you own a retail location where your cashier can give a freebie with every purchase? Then consider having branded items made that you can then give away.…

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Five Things Your Small Business Website Needs

When you have a small business, it can be a great asset to be online. Your website can do a lot of good things for your little business. But you need to make sure you are using it to your best advantage. You don’t just want to set up a website and then do nothing with it again.

Business website design

Websites need updates, which is why having a blog is a great concept. If you don’t have a website, it’s time to get one. And, even if you do, make sure you have all of the following things on it so it’s doing the job you want it to.…

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Which Marketing Automation Tool For Your Small Business: GetResponse vs. InfusionSoft

Businesses that use marketing automation tools, see 53% higher conversion rates than companies who don’t, and an annual revenue growth rate that’s 3.1% higher than those who don’t.

Enough said.

This post compares two of the best marketing automation tools available, to find out which one is most suited for the needs of your small business.

Marketing automation tool: GetResponse vs. Infusionsoft

The marketing needs of small businesses vs. large businesses

Small businesses follow the same marketing strategy as a large business, but the implementation of the strategy would be completely different, because a large corporation has teams of people and a much bigger budget, whereas the marketing of many small businesses is left to the owner who also needs to perform the businesses’ core tasks.…

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10 Types of Link Building Habits you Should Prune Before Penguin 3 Hits

The contest for ranking on the first page of Google has never been more fierce. Bids for keywords on Adwords have reached astronomical heights, traffic from social media is proving to be difficult to convert and the SEO landscape has changed so much that it is becoming more difficult to rank successfully for a desired keyword. However, the sites that rank on the first page of Google reap the rewards of getting free traffic leads.

Google Penguin 3 update

Because webmasters know how lucrative it is to appear on the first page of Google, there’s a strong temptation to manipulate the organic search results with web and link spam, which is breaking Google’s Terms of Service.…

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4 Ways to Boost The SEO of Your Online Business or Website

You don’t have to be an SEO pro to boost your website rankings on Google.

I know it sounds hard to believe, but it’s true.

There are a whole bunch of small and even simple things you can do to help improve your website’s SEO.

SEO rocket launch

And in this post I am going to show you just how easy it can be.

Are you ready? Let’s go…

Add External Links

Everyone is obsessed with links when it comes to SEO, and for good reason. The way that Google ranks websites was originally based on links and today they still play a big part.…

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Even The Smallest Home Businesses Need An Online Marketing Plan

Even if you are simply a crafter making natural skin care products, jewelry, or you are an artist painting watercolors, you still need to market your business if you want to sell the things you are creating. As a creative person, you’d probably love to do something your enjoy for a paycheck. And, it is possible, if you set up an online marketing plan.

Online marketing lady with megaphone

Yes, these types of items can sell great locally, whether you are selling them in a store as a consigner, or you are selling them at a local arts and crafts show. However, you can make more money making them available in more places, like around the world, simply by being online.…

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3 Ways User Reviews Can Impact a Small Business’ Local SEO

Some 88% of online users read reviews to determine the quality of a local business. If your businesses’ customer reviews are not visible on Google and the other various online platforms relevant to marketing your business, that one glaring fact alone should be all the inspiration you need to get started – PRONTO!

User reviews impacts local SEO

If you’re still not convinced, or don’t know where to get started with an SEO Company, keep reading to learn more about how reviews impact your business’ local search rankings, and some tips about how to get more honest-to-goodness reviews posted about you, your employees, and your products.…

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Business And Marketing: Local, National and Global Considerations

When it comes to a topic as broad as business and marketing, it’s smart to approach the topic from several perspectives in order to achieve the maximum potential for success. One set of decisions that you’ll have to make thoughtfully include the ideas of local, national, and global reach.

Businessman holding globe

Because the internet, through various online means, connects the entire world, your reach is essentially unrestricted. However, that doesn’t mean that just because you can get your message everywhere, it’ll be responded to in the same way by various audiences. So, during every phase of your branding process, consider global thoughts, national techniques, and local search methods.…

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How to Start a Blog for Your Small Business

Starting a blog for your business takes a slightly different approach than starting a personal blog. Your business blog can be a marketing vehicle, but rather than a constant sales pitch, it should be a source of credible information for your customers. Done right, it can showcase your brand and increase customer engagement.

Establish Your Goals

Before you start blogging, establish your goals. What is it you hope to accomplish? Some common goals include:

  • Increasing sales
  • Increasing customer engagement
  • Building your email list
  • Distinguishing your company from the competition

Simply having goals isn’t enough. Use the SMART goal approach to make sure you’re setting achievable targets.…

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