Helping Your 3D Printing Business Succeed: 4 Tips

Building any kind of startup can be challenging, and starting your own 3D printing business isn’t any less so. But knowing what challenges to anticipate, having a roadmap of common pitfalls, and notes on proven strategies, can all help steer you through that crucial first year.

The recipe for success will be different for every entrepreneur, but with luck, these proven tips and tricks can help your business succeed, whether you’re focusing on PCB design and manufacturing or fabricating jewelry and home decor.

Embrace Innovation

One of the beautiful elements of the 3D printing industry is its ability to be flexible and embrace new ideas.…

Continue reading →

4 Easy Ways to Make your Business More Eco-Friendly

Small business owners and managers face an internal struggle between prioritising profits and reshaping the model of their business so that it is eco-friendly. Many of these decision-makers have good intentions to protect the environment, but in business the need to make profits comes first and for the small business manager, this is often a fine line that flirts between survival and going into administration.

Eco-friendly business practices

The challenge is that businesses need to think long-term. The short-term financial profit will erode the long-term profits that go beyond income and will impact the quality of life of our ecosystem and environment in the future.…

Continue reading →

4 Effective Ways to Prepare for your Next Exhibition

Planning for an exhibition takes a lot of time and effort, but the pay out after the event can be huge. In fact exhibitions have the highest return on investment compared to other marketing methods.

Exhibition

Here are four effective things you need to know about to help you prepare for your next exhibition:

1. Check your displays

As soon as you’ve booked your stand space, start to think about what sort of displays you’ll need. If you’ve never exhibited before then you’ll need everything! If you already have some displays lying around, then you need to think about whether they are still usable, whether the information is still up to date and whether they are still relevant.…

Continue reading →

How to do Black Friday Shopping in a Right Way this Year

Are you planning to shop electronics, smartphone and other items on Black Friday 2016 for your business – and yourself? Want to save more? If yes, then it is time to know how you can do this. Here are four simple steps you need to follow.

Black Friday sales 2016

Step No.1 Know what you need

It is important to make a list of items, which you require. As you are going to save money due to discounted deals of Black Friday then add all those items, which you require in upcoming year.

A smartphone, tablet, kitchen machines and tools, etc seem like the best items which you can add in your list.…

Continue reading →

4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

Continue reading →

Post-Brexit, is English Still The Language of The Global Business World?

There are a staggering 1.6 billion people who speak English as a second language. China for example, now has around 10 million fluent English speakers.

English as business language

It’s an official language of NATO, the UN and, for the time being at least, the EU. English, French and German are the three dominant languages of the EU, however once the UK leave, the only EU States where English is still considered a first language will be Ireland and Malta who collectively account for less than 1% of the EU’s population.

There are calls from across the channel to do away with English in the EU.…

Continue reading →

Restructuring Your Business Marketing After an Initial Failure

It’s tough to get a small business up and running. In fact, a majority of small businesses fail. But that doesn’t mean that all hope is gone for you, even after you’ve run into your first failure. In fact, most of the most successful businesses out there aren’t their owner’s first foray into the business world. They could be several down the pipeline from that initial attempt.

Rebuilding and restructuring business

But, you may have to do some fairly radical restructuring with your marketing specifically, if that’s part of what caused the initial issue. And topics to consider when doing that will include dealing with foreclosure and credit repair, resetting social media and branding, still maintaining transparency, writing blog posts about earlier experiences, and making sure you don’t repeat the same mistakes again.…

Continue reading →

3 Ways to Increase Security As It Pertains to Your Business

Security might not be the first thing you think of when you decide to start a business, but it’s a very important part of the entire picture. Security comes in many different forms. In the realm of business, security applies to safety of a building from looters and thieves, safety for employees from anything going wrong in the workplace that will cause you to be liable, safety includes keeping employee and customer records hidden from the prying eyes of hackers, and it includes much more than this.

Area closed - keep out

The point is that safety should be a number one concern because when customers and employees don’t feel secure, or there is high risk of damage being inflicted upon assets, the welfare of your business as a whole can be jeopardized.…

Continue reading →

Key Marketing Points For Small Business Physical Locations

With all the emphasis on digital marketing these days, sometimes it’s easy to forget that there’s also marketing to be done at your home base’s physical location as well, in the event that you have one. Whether it’s a small office, a suite in a strip mall, or a building of its own, make sure to use the fact that it exists in real space to your advantage.

Office lobby design

A few ways of doing this will be to assess the basic condition of your building, consider the experience of entering the lobby, remember that the initial human connection has a huge impact on folks, make your environment as easy as possible to get to, and make the bridge between a good physical experience and a good online critique simple.…

Continue reading →

Choosing the Right Content for Your Inbound Marketing Campaign

Utilizing an inbound marketing strategy is a smart choice for any business. Inbound marketing allows you to reach multiple customer bases without exhausting your resources or sales staff.

Depending on your business model and available resources, there are many content driven campaign models that can work well for your company’s lead generation, but choosing the correct ones is imperative. Too many companies have focused heavily on brand driven content without considering conversion goals or where the lead may be in the sales funnel, which in turn depletes their marketing budgets and does not give them the quality leads they need.…

Continue reading →