4 New Experiential Technologies for Trade Shows

For many industries, trade shows are an essential component of building brand awareness and major partnerships, as well as generating sales. But increasingly, simply having a simple booth and brand representative aren’t enough, and many great businesses have taken the leap to use new technologies to make dramatic impacts at trade shows. Trade show attendees and potential clients of all kinds are becoming better informed and often more reluctant to make commitments to brands.

Nintendo experiential expo booth

Sure, most trade shows have now included an aggressive social media marketing regimen for attendees and demonstrators. Paper brochures and flyers are now largely a thing of the past, and even pre-event, many demonstrators of a trade show are allowed to share pertinent business information with the social profiles of attendees hours or day before the floors open.…

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How To: Targeted Advertising For Your Underground Print Campaigns

The London Underground has over 1.2 billion passengers annually, making the numerous advertising spaces available very desireable. Unlike buses and overground trains, the tube doesn’t allow access to the internet, leaving many passengers with nothing to look at except ads.

Ads in Piccadilly Circus Underground Station

London poster print company Ro-Am Posters says that the essence of a great poster campaign lies in ‘communicating to audiences through eye-catching visuals and succinctly presented information’. A bigger advert doesn’t need you to include more information, in fact less can be more striking and will grab the attention of passengers.

As with any advertorial campaign, budget plays a huge part in where you can advertise.…

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4 Misconceptions about Running your Own Business

Running a business is a dream job for many and becomes a living nightmare for others. For the ones on the latter side, this may be partly due to what they thought running a business would be like compared to what it actually is.

Overwhelmed entrepreneur

We all see really cool stories of the Richard Branson’s of the world buying up islands because they happened to have the same name as their companies or the billionaire 30-somethings that jet set around the world while Anderson Cooper tags along. We then think, “Wow that could be my island” or “That could be me and my friends going to surf by private jet.”…

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4 Tips for Building your Brand Using The Internet

There are millions of businesses online, so when you put your business on the internet you have tons of competition for attention. That’s why it is important to make sure that you are getting your name and business out there. There are many ways to do this, from blogging to social media.

Online branding

There are reasons that you need to utilize all of the outlets the internet offers, if you want to ensure that your business has success online. If you have a blog you can increase your sales and social media allows you to get on a closer level with your customers.…

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5 Ways your Small Business Could be Wasting Time

If you are running your own small business, chances are you are going to run into the problem of time management. Wasting time in a small business can be a chronically unnoticed problem by the over-scheduled, busy shop owner. It is critical that when you operate your small business you are running the most time efficient schedule for both yourself and your employees. Included here are a few ways you could be wasting time in your business and how to stop the leaks.

Busy small business owner

Doing Inventory

Do you find yourself completely unaware of how much stock is left? Are you having to do inventory on a weekly or monthly basis?…

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Trade Shows and Exhibits: Easy and Effective Ways to Attract More Visitors to your Booth

When you’re attending a trade show or convention, it’s all about exposure. So, here are some simple and effective ways to get more people to notice your booth.

Gorilla Glass trade show booth

Get a Good Location

Your booth location will determine a lot of your success at a show. The old adage is true: “location, location, location.” Does anyone need to be reminded of this? Yes. We see this advice all the time, and yet many businesses still don’t get in until the last minute, forfeiting the best places in the show. As a result, they’re stuck behind a pole, or in the back where residual foot traffic happens.…

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Self-Employed at Last: The Top Common Blunders to Avoid at Any Cost

Being self-employed is a lot of fun, but it’s also a lot of work. Most new business owners make a lot of mistakes. Here are some of the most common, and how to avoid them.

Making business mistakes

Failing To Budget

Small businesses are especially prone to accounting mistakes, unless they happen to be accountants.

Make a budget, and stick with it. Budget out, to the penny, how much money you need to keep the doors open. Then, round up. Yes up. Add in 10 percent to that rounded figure. This gives you a nice cushion – a safety net – that hopefully you’ll never have to use.…

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5 Ways your Small Business Could Be Losing Revenue

It is an undeniable fact that the current state of affairs is difficult for small businesses. Trying to compete with Goliath-sized companies is a bit like swimming upstream in molasses for your small business. You may be unsurprised that you are counting every penny and monitoring revenue on a daily basis. But are there options for income that you could be missing out on? Included here are a few ways your small business could be losing revenue, as well as means to correct it.

Losing profits

No Credit Card Processing

Credit cards are like candy in today’s world. Everyone has at least one and they will use them whenever they get the chance.…

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Modern Business: Tips to Keep Up with the Techonological Times

Many businesses don’t keep up with the times. They fall behind their competition quickly and then get stuck there forever. Here’s how to stay on top of the every-changing technological times.

Adopting cloud technology

Make Your Business Mobile And Flexible

Most businesses today have some element of mobility. Whether it’s a mobile site for customers or remote access tools for employees and the owner. If you haven’t implemented this kind of functionality, you’re already behind your competition.

You need to hire IT services companies that can bring you up to speed, and fast. Companies that can do business from anywhere are able to provide customers with unparalleled flexibility.…

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The Dangers of Stereotyping in the Workplace

It’s often thought that diversity in the workplace only involves race and gender, but in actual fact, diversity in the workplace is much broader than that. Your colleagues or employees differ in a number of ways, such as age, relationship status, education, and even their role in the business. It’s illegal to discriminate on a number of number of factors, such as race, gender, and age and although much has been done to tackle discrimination, stereotypes are still prevalent.

Diversity in the workplace

Stereotyping or labelling people is the result of making general assumptions about someone without finding out anything about them. It’s something we have no doubt all done, with several very common ones – such as baby boomers can’t adapt to new technology and changes, and that people who drive a van for a living are rude and unhelpful.…

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