5 Ways Every SMB Could Use Digital Marketing to Increase Profits

If someone offered you a machine that could give you one hundred new leads every week would you be interested? Forget a Ferrari, that machine would be your dream come true.

Digital marketing

The machine is called Digital Marketing. It does require some input in the form of your time and effort, but most of that can be delegated to an employee once you have systems set up.

Overview – What is Digital Marketing

Tired of the wooly definitions you find on most marketing sites? Neil Patel takes a different approach – He defines digital marketing as:

Digital marketing is any form of marketing products or services that involves electronic devices.

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Micro-Influencers: What They Are and Why You Need Them on Your Side

When it comes to promoting a business online, marketers and business owners need to get creative and use all the best tools and tactics available to stand out among their competition. In this blog post, I want to show you why micro-influencers can be one of the strongest and most effective tools in your arsenal and how they can help with the growth of your SME.

Micro-influencer pop-art

What are micro-influencers?

Historically, those who were considered influencers, were either the top known authorities in their field of work, or celebrities. Now though, with social media, it’s easier than ever for even regular people to become online influencers, which led to a massive increase in social influencers, of all shapes and sizes.…

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6 Reasons You Should Be Using the Latest Marketing Tools

Do you use the latest marketing tools in your business? Investing in the proper tools can dramatically change the results you get from your marketing activities. However, some marketing systems are better than others, so it’s vital to choose the tools that are the most suitable for your requirements. Below are some of the main reasons why you should be using the latest marketing tools.

Marketing office

Your Marketing Campaigns Are More Organized

From the beginning, you need to ensure that you have full control of each of your marketing campaigns. A reliable marketing project management software system allows you to become much more organized so that you can effectively control every aspect of these campaigns.…

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How Product Reviews Can Benefit Your Business

Many people visit the web every day to research product reviews. Retailers large and small, as well as independent websites, serve as a resource to help consumers make informed decisions about electronics and cellular service, such as our friends at Mobile Specification Pakistan. Read on how product reviews matter.

Product review

Product and service reviews are important to marketing and legitimacy of a brand. They allow consumers to trust your company, product or service, and also allow you to establish how your product is better than others. Reviews can also help businesses get more sales so it is important to encourage customers to leave reviews.…

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Consistent Small Business Branding: How?

When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.

Coca-Cola brands

How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:

Choose a Single Website Name

Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…

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5 Important Marketing Trends for Legal Professionals

There are few industries that move faster than marketing. Especially now that marketing is essentially combined with the even faster-moving technology industry, it can be very difficult to keep up. Legal professionals that stay on top of marketing trends and effectively use the latest strategies can get a leg up on all of the competition. Those who do not keep up and adapt can quickly find themselves left behind.

Legal marketing trends

Judging by the current climate and trends through the first half of 2017, there are some pretty clear themes to the changes in legal marketing. Many of these trends have looked promising to small firms and solo attorneys, and the biggest theme in recent legal marketing is the increased visibility of these little guys and an effective leveling of the playing field in the digital world.…

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Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

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The Different Parts of Branding – Explained

We live in an age where customers are not always going to be happy just going to the cheapest option, especially in certain areas. Instead, branding is becoming more and more important.

Apple Macbook Air brand

It doesn’t matter if you are a small business, large business, online company, B2B, or anything else. If your brand isn’t on point, customers will be more leery of turning to you in the long-term. Sometimes, this is money you can’t afford to leave on the table.

Of course, this doesn’t answer the question—what is branding exactly? Learn not just what branding is, but all the different ways it seeps into your business’s operations, and how to make sure you’re doing it right.…

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3 Professional Services Marketing Questions Answered

Professional services marketing is ever-changing. There’s a lot that goes into marketing, and when a business is small, it’s not uncommon for mistakes to be made and questions to go unanswered.

Service marketing

Whether you’re a business owner or a marketer, you can use these tips to help properly market a service:

1. Social Media: How Does It Help?

Social media connects businesses to billions of people. A lot of traffic is driven to websites and turned into leads thanks to social media, and everyone is doing it. Businesses have social media presences just to avoid missing the trend, but a lot of professionals don’t know how social media is helping them attract new clients.…

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4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

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